Sunday, October 25, 2009

You Learn Something New Every Day

As if the baby product market wasn't glutted enough with specialty gizmos and gadgets we now have this cleverly named product:

Yes, you read that correctly. Boogie Wipes. Scot came home with them from Walgreens because Jamie has a cold. I'm not against using them but I'm still trying to figure out how they're better than plain old diaper wipes.

Here's what the package says:

"Developed by Moms tired of chasing runny noses. Unique formula to dissolve mucous. Moisturizes with Vitamin E, Chamomile, & Aloe. Alcohol Free (I SHOULD HOPE!). Hypoallergenic. Gentle enough for all ages."

Somehow I don't think any Mom of a kid with a cold is going to be chasing that runny nose any less because they used a Boogie Wipe.

Clever advertising though - got us to buy it!


  1. I initially read this as 'need to get up, get down, and boogie...' Hrrm. ;)

    I wonder if I'll make a fortune if I ever spawn? I notice there are a LOT of products marketed 'developed by a Mom'. Maybe if it said 'PhD Mom' it would be somehow better?

    Like all those Lifetime movies 'Based on a true story'. Yeah. I suppose if I ever do a standup comic routine, it would be titled 'Based on fictional effluvia from my overworked brain' ;)

  2. When I picked up the package I didn't see all the stuff about vitamin E and whatnot, just the "fact" (?) that it was essentially saline nasal spray in Kleenexish form. That's why I bought it.

  3. Scot, I'm not picking on you! I just thought the whole marketing scheme was funny.